Bumble: NYFW Airstream

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EXPERIENTIAL PRODUCTION

client: BUMBLE

agency: SWEETER

role: LEAD PRODUCER

brand strategy, design, production, fabrication, permitting, staffing, food & bev

buzz: Instagram | Twitter

 

Bumble needed to draw a crowd into their Hive for NYFW. It was Valentine’s Day - so naturally we needed something sweet. We popped up in Soho with a branded airstream - decked out inside with cookies, postcards, a GIF booth, and lots and lots of swag.

  • ideated with client creative to conceptualize the structure of the event

  • managed all production - including fabrication and city permitting

  • designed and developed custom branded cookies

 
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Bumble Airstream 3
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Bumble Airstream GIF
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images by SAMK and Jordana Kozyreff

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