Bumble: Equal Pay Day

Bumble Equal Pay Grid.gif

EXPERIENTIAL PRODUCTION

client: BUMBLE

agency: SWEETER

role: LEAD PRODUCER

concept, brand strategy, design, production, fabrication, permitting, staffing, food & bev

buzz: Instagram | Twitter

 

Bumble teamed up with Time’s Up to bring awareness to the gender wage gap. On Equal Pay Day, we popped up in New York City with a custom money booth filled with Bumble Bucks. Passers by had the chance to play to win - the grand prize being two tickets to Governor’s Ball. At the end of the day, the bucks collected were donated to Times Up - $25K. We custom fabricated the money booth, fundraising thermometer, and had a prize truck serving coffee and awarding prizes (Bumble swag.)

Check out what Time’s Up shared and said.

  • Managed all production - including fabrication and city permitting

  • Ideated with client creative to conceptualize the structure of the event and contest

 

video by Sam K images by Jordana Kozyreff

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