Mallmann At McCarren x Best Made Co.
experiential Production
To promote celebrity chef, Francis Mallmann’s, new collab with Best Made Co. and give back to the NYC community - the brand brought a team of twenty chefs to McCarren Park, offering the public free Argentine BBQ. Over 8 hours, we served 2K+ passersby Grilled Steak Sandwiches, Wood Fired Pumpkin Soup, and Cake a la plancha. The event was complete with new merch on display, brand ambassadors, and countless branded assets throughout the space - including a custom vinyled refrigerated truck. Bounce back sent consumers to the store resulting in a 90% increase in launch week sales and a 72% increase in press impression.
negotiated all permitting with the city
led all food & beverage prep and service
managed all event logistics
