Mean Girls On Broadway Ticket Launch
EXPERIENTIAL PRODUCTION
client: MEAN GIRLS BROADWAY and SPOTCO
agency: SWEETER
role: LEAD PRODUCER
production, staffing, food & bev
buzz: Broadway.com | Buzzfeed | Shorty Awards
On October 3rd he asked me what day it was. Whatever - I’m getting cheese fries.
Mean Girls on Broadway knew they had to launch ticket sales big - so we teamed up to produce a custom branded food truck to serve thousands of cheese fries to fans at multiple locations. Tina Fey stopped by and gave some out herself.
The campaign went viral on social with over 300k views and was up for a Shorty Award. See more press here and here.
Managed all production - including locations and celebrity talent
