Y-3 x Katz Deli

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EXPERIENTIAL PRODUCTION

client: Y-3

agency: SWEETER

role: LEAD PRODUCER

partnerships, production, staffing, food & bev

 

Y-3 was launching a new collection and celebrating big. They were looking for a food & bev partner for the launch party and we presented none other than the iconic NYC Katz’s Deli. We facilitated the partnership between brands and pulled up with a custom Y-3 x Katz’s food truck serving up made-to-order sandwiches and black and white cookies in branded packaging.

Check out Matte’s event recap.


  • Concepted and facilitated partnership between brands

  • Managed all facets of production - including branded collateral

 
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images by MATTE Projects, Lewis Merritt, and Jordana Kozyreff

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